To start here is a simple question!
Semester 2 of this college year the Term SEO has been embedded into peoples heads. When we hear the word SEO now we automatically go “Not again”. We recognised the importance of SEO this year especially when we had the opportunity to work with an up and coming company called BounceBox. Both owners Niamh and Janice were very eager to learn all about how they could improve their SEO and many groups suggest blogging as a source of upping their importance in the search engine Google!
Google Ranks Blogging as an important tool in helping your importance on their search engine.
Since Google is King of search engines it’s VERY important that Google Loves WordPress – and they do!! In fact, it was love at first sight! Some of the many reasons for their love affair include:
- Google loves logical architecture in a website and WordPress is designed logically.
- Google loves text-based websites – WordPress is text based.
- Google loves SEO and WordPress allows you to tend to your SEO as well as dominate your competition.
- Google loves mobile-friendly websites – WordPress can be designed as Responsive for all smart devices!
- Google loves blogs – WordPress was originally created as the ultimate blogger’s tool!
According to Liquid Mango website:
Many people see social media as separate to blogging, when in fact they are both tactics that work together to build a strong online community. Here are seven reasons you should start blogging today.
- Likeable, sharable content
The first reason to blog is probably the most obvious: it gives you something to share on social media! While curated content is an important part of a balanced social media feed, it’s important to also share content you have created. Blogging is one of the best ways to talk to your audience about your business, without resorting to sales or promotional tactics.
- Drive traffic to your website
The primary purpose of creating a blog is to drive traffic to a platform that you own. It’s dangerous to rely on platforms that you don’t own to run or promote your business, such as Facebook or Twitter. What if those platforms disappeared tomorrow? Blogging is a great way to guide potential customers to your website, where you can encourage them to find out more about your business and make an enquiry or a sale.
- Boost your SEO
According to Google, there are hundreds of factors that may affect how your website ranks in search engines. The process of making changes to your website with these factors in mind is called Search Engine Optimisation (SEO). Regularly updating your blog is good for SEO as it ticks off a number of success factors, including well-written content, relevant keywords, high-quality backlinks and building authority from likes, shares and comments.
- Keep your website fresh
As well as being another success factor for SEO, updating your website regularly stops it from looking stale to potential customers. It also means you can provide customers with information that may not be available on other pages of your website. For example, a jewellery site may use their blog to show customers how to clean and care for their jewellery, or how to choose the right piece for their partner.
- Show your brand personality
Don’t forget that people do business with other people, not logos! A blog will help customers get to know you and your business, so you are more than just another logo. Think about how you can inject your brand personality into each blog post and start a conversation that can be continued on social media. You may like to share the behind the scenes of your business or conduct an interview with staff—anything that gives your brand a human face.
- Support your community
Giving back to your online community not only builds trust and loyalty, but also raises your profile and showcases your expertise in the industry. Your blog should provide customers with useful, relevant and interesting information that helps them in some way. You may like to answer a frequently asked question from a customer, provide tips on making the most of their purchase or add value to your community in some other way. Soon, you will start to be recognised as a trusted source of knowledge in your area of expertise.
- Generate leads
Although there isn’t a direct line between blogging and sales, sharing content that drives people to your site is a great way to generate leads. You’ll expand your online community with new fans and followers, who will likely place more trust in your skills as they discovered you through a friend or colleague. When the need arises for your products or services, guess who’ll be top of mind?
Overall i can safely say that if SEO comes up in a exam i will be fully prepared to answer any question that concerns it!
For some that don’t know SEO means :
SEARCH ENGINE OPTIMISATION!!